Basic Tips All Video Marketers Should Know
Competition is tough in business today, especially online. You can give your business a competitive…
Lots of businesses are heading online, so you’ll want to be able to operate online successfully. Online videos are effective methods to expand your company’s business. If you want to find out how to make a video to use as advertising, keep reading.
As with most things, the more experience you gain in creating videos, the better your end results will be. You should always be uploading new videos for your viewers to come back and see. That means you also have wide exposure among new people who may happen upon your individual videos.
You can’t expect viewers to watch videos over 20 minutes in length. You can go that long only if you’re doing a very in-depth how-to video. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.
Use video marketing to reach out to your customers. You can ask for questions or comments and respond to these in short videos. Free giveaways can be incentive for the questions.
You should keep your videos under 20 minutes. If you want to show how to use your product, you can use around 20 minutes. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.
Keep YouTube at the forefront of your mind. This is where your video marketing campaign should begin. For one thing, your video is hosted for free. You can also take advantage of being on the third most highly-trafficked site anywhere. It is also the second highest volume search engine online, and of course, the most popular video site anywhere.
Spending a lot of money and time on a video does not mean it will yield better results. Having a good looking video with no good information is worthless. Even large companies like Dell made tons of money by having individual employees produce simple demos.
People online today have short attention spans. The first 10 to 15 seconds of each video should be the strongest. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.
You don’t need top-quality production values to make a successful video. You don’t need professional equipment; just keep focus and balance in your shots. You don’t need a lot of confidence or a great script, either. Relax, turn towards the camera and talk naturally. Perhaps you don’t need to do so, however. There are times that PowerPoint presentations and screen captures are all that is needed.
Ask your friends, family and colleagues to assist your video marketing efforts. Identify someone who likes to be on camera and who would be attractive to viewers. Having a variety of people in your videos can make them more interesting.
If you have a lot of colleagues or employees, recruit them for help when you are trying to market with video. Choose an upbeat person who can perform well on camera and be verbally clear. If you can, use more than one colleague.
Get viewers to take action when viewing your videos. This is generally known as a “call to action”. If you wish for your customers to register for a newsletter, then request that they click on the link provided in the description of the video. You just need to ensure that viewers can do this easily.
Consider adding music to your videos. Think about the commercials you’ve seen and you’ll realize that music spices up any video. Incorporate appropriate musical selections into your video. You will increase your personal connection to your customers. If you are uncomfortable with being in the video, the music will help you as well.
Fresh content is important. Old or outdated content will only push viewers away from your website and into the arms of another campaign. Leave viewers longing for more and anticipating what you’ll do next. The more unique, interesting, relevant, and current your various publications are, the more likely they are to attract a high number of viewers.
You should now understand the significance that online videos can have in your marketing campaign. Using videos allows you to broaden your audience and reach those that you normally would not be able to reach. Remember to utilize the tips from this piece to have your video marketing plans turned into a strategy.