Solid Reliable Information To Help You Understand Email Marketing
Although marketing via email is not a brand new strategy, it is still a powerful…
How long has it been since you last checked your email? If you’re similar to many people, you most likely check your email over two times daily. Email is the best way to keep in touch with your customers when running a successful business. Here are some e-mail marketing tips.
If you wish to start email marketing, make sure you have the permission of your recipients to send them messages. You will lose customers and possible even your website host if you engage in spam.
Be consistent. Be consistent in your emails, using the same colors, and always including the company logo. Always use a legible font. After a few communications with your subscribers, they will start to see a familiarity with your messages and know it is always from you. Familiarity counts even more for email promoting campaigns than it does for other businesses.
Make sure you have the client permission before emailing them. Unwanted emails are normally seen as spam and they will be deleted. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.
Marketing with email is a great tool for selling your product, but only if you keep sales in mind. Your emails should bring readers a bit closer to actually buying. Use your emails to tell people about new products, remind them of existing products, or offer a special deal or discount.
It is good to ask individuals who want to get your emails to opt-in twice. It may seem unnecessary, but it ensures that each subscriber truly wants to receive your messages, which reduces the likelihood that you or the provider of your email services will be accused of spamming or sending unsolicited messages.
In general, do not send important marketing email on or around major holidays. Many people don’t access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. Certainly there are exceptions to this rule. These exceptions would include one day sales or other similar promotions.
Give your customers some type of incentive in your emails. They are more likely to purchase from you if they are given an adequate reason to. One common example of such an incentive is to offer free shipping if a customer’s total order exceeds a certain amount.
Now and again, change your format a little, giving it more of a personal touch. If you typically send out e-mail marketing messages composed in HTML, then occasionally send one or two of them using a plain text layout. Your customers will pay attention to this slightly different email because you might have chosen a different format for an important announcement.
To stay in touch with your customers or drum up new business, email marketing is one of the best ways to go. Use this information for your own marketing via email strategy so that you can see the positive results yourself. It is easy to promote the company through email and reaching out to customers.