Great Tips For Building A Smart E-mail Marketing Plan
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Have you started an marketing via email campaign, but aren’t seeing the results you want? Or, have you not tried it yet, but would like to know more? This article contains the information you’ve been looking for. Below, are some great ideas to help you get started and improve your e-mail marketing.
Do not ever send unsolicited emails to unsuspecting customers. Sending out unwanted marketing emails to individuals who don’t want them will get your marketing via email messages marked as spam. This hurts your reputation, and if there are too many complaints about your messages, you may get your IP address blocked.
Each message needs on clear message. You don’t want your consumers to be overwhelmed or bored by the content in your email. Focus on one topic per email and go straight to the point. Your readers will like your brief and to the point newsletter, which isn’t burdened by tons of unwanted information.
Use A/B testing of your subject lines to test effectiveness. Choose an email and split the mailing list in half, sending each half an email with a different subject line. You will learn which subject lines have the best open rates and which ones people ignore.
Consistency is important. Keep your company’s logo and the colors and style you use the same in every email. Always use a legible font. Soon, your readers will recognize the emails you send out and look forward to reading them. It’s important for any business to have familiarity. The same holds true for marketing via email.
Ask permission before sending emails to customers. People will regard suspicious emails as potential spam and ignore or delete these emails. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them.
Keep in mind that the point of marketing, through email, is sales. This means that all of the emails are just steps towards a reader purchasing from you. Share new product information, coupons, discounts and new promotions with your readers.
Make subscribing to your mailing list a two-step process. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.
Stick to one email message per week when employing e-mail marketing. Your customer base is likely made up of people who are busy and receive many messages each day. Over time, they will start to “tune out” your email messages if they see them too frequently, wasting all of your efforts.
Email marketing can be an incredible tool, but like many things, it’s only effective if it’s used correctly. With the ideas from above, you can now take your email marketing to new heights. Apply the tips you’ve read, and it won’t take long before you’re seeing great results.