There are a lot of people out there that want to get more customers using email marketing but, just like you, they aren’t sure where to begin. Lots of methods exist for using email marketing to build up your business and communicate with your customers. With this article you can learn how to build a marketing approach for your email to help you accomplish all your goals.

TIP! Email only those you know. Mailing people who are not familiar with you or your product can look like spam.

Do You Want to be Known as a Spammer?

Sending out unwanted marketing emails to individuals who don’t want them will get your e-mail marketing messages marked as spam. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies and CANSpam policies too. This is why it’s importance to build your own email list from scratch and make sure to have what is called a “double optin” procedure. This means that…someone who sign up to your newsletter has to open his email and click on a confirmation link to accept receiving future emails from you.

Create a Mailing Schedule and Stick to it

Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials, promotions and events. This will make your customers want to refer their friends. In fact, referral programs are great in growing both your customer base and email base.

One great way to increase the success of your email marketing campaigns is to give your customers choices. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. Giving your customers more control over the process will make them more comfortable.

Active vs Passive Feedback

TIP! Include lots of useful information in all your messages. Don’t just fill them up with information about your products.

Enhance your campaigns in e-mail marketing with both passive and active feedback. Active feedback will give you very direct answers to public opinion of your brand. You ask for suggestions or comments, and you will receive them. Readers generally aren’t even aware of passive feedback, on the other hand. You can utilize any tools and other software that you have in order to figure out which links are receiving the most clicks.

Make sure that none of the really important information in an email is conveyed through an image file. Many email clients don’t display images to help keep viruses and malware off their users’ computers. If your emails focus too much on images, they may appear to be unreadable. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.

TIP! Resist the urge to send your customers more than a single marketing email each week. Your subscribers are probably receiving tons of email messages every single day.

Use Strategic Call To Actions

The use of of Call to Action (CTA) wording is essential to a successful email campaign. You should explain to the recipient of the emails what it is that needs to be done. Make sure that any links you include are clear and easily spotted. These messages can be repeated at the beginning and the end of your messages.

Promoting your products or services through email Marketing can be powerful, but as I’m sure you’ve already experienced, it’s hard to know where to begin. I hope the basic tips above will guide you when crafting your first email campaign.

Are you facing specific challenges with email marketing? Feel free to share them in the comment box below…

About 

I'm an Internet Marketing Strategist who focus on sharing effective website traffic & Conversion optimization strategies like SEO, Video Marketing, Social Media, etc. with businesses & entrepreneurs to help them market their business online and generate more profit.

Written by Amel Mehenaoui

I'm an Internet Marketing Strategist who focus on sharing effective website traffic & Conversion optimization strategies like SEO, Video Marketing, Social Media, etc. with businesses & entrepreneurs to help them market their business online and generate more profit.

Leave a Comment

Your email address will not be published. Required fields are marked *