How To Develop A Successful Mobile Marketing Campaign
Since there are a myriad of things to consider when promoting your business, when the…
Have you created your mobile marketing plan? Would you like to improve your current one? Are you reaching the largest potential audience with your marketing efforts? Check out these suggestions if you are not able to answer these questions with confidence.
Understanding the basic needs of your consumers is key to making mobile marketing work. If you cannot get a handle on what it is your customer wants, you will not make any gains from them. Get to know them as much as you possibly can. Avoid sending texts early in the day or too late at night. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
When you consider what to include on your mobile landing page, remember that it’s important to say as much as you can with as little copy as possible. Your mobile marketing copy needs to be concise and clear so make sure your site is filled with good information and not just there for SEO keyword stuffing. Remember to optimize the design of your Mobile Landing Page for different screens sizes since mobile devices are different depending on the brand. The best way to avoid any mobile screen issue is to go with a mobile responsive landing page which will adapt to the user screen depending on the device they are using. It’s indeed the best option for long term effective results.
A QR code (abbreviated from Quick Response Code) is a good way to immediately engage a potential customer who is interested by a printed ad. Anyone who has a smart phone can use the QR code to access your site or coupons. QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. Since we all carry our Mobile devices with us all the time and everywhere…you should include the QR code on everything – catalogs, brochures, business cards and posters.
Utilize the dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. You may also derive a bit of brand coverage from its use.
If you where hiding under a rock and thus you don’t know what a mobile short code is…well, here is a definition from wikipedia:
Watch this video to understand your Mobile users!
Mobile marketing is a great way to make your business more profitable. More and more people every day use mobile phones for social networking and to download applications. For marketing purposes these devices are perfect to bring your marketing directly to your customers.
Are you more informed when it comes to mobile marketing? I’m sure the short fundamental tips above should help guide you with your mobile marketing plan.