SEMRush Video Contest – How I Won the Third Place
Video Case Study for SEMRush Video Contest Wining the SEMRush Video Contest was really unexpected…
Are you a small business owner or consultant interested in promoting yourself or your company? If this is the case, then you’re probably aware of how difficult promotional activities are. But, in light of modern technology, there are lots of accessible ways to get the word out about your enterprise. Online video marketing is one of them. Read this piece to find out the best way to use video marketing to your advantage.
To help make your videos go viral, offer great content. Top-of-the-line equipment is not necessary. People will sit through a mildly boring video if the information is relevant. Purchase the best quality video camera you can comfortably afford to produce your video content.
When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. The 15 seconds that start your video must count. During this time, a video teaser should be used to draw in viewers.
Remember that your video content is just the beginning half of your work. Promotion is just as important. By promoting your videos, you can expect an increase in clickthroughs. Produce quality content, but be sure that the public knows that your video is there.
If you want to sell products, it makes sense to use a link that will direct them to a point of purchase. This link should actually be inside the actual video player. You will keep your links with your video.
Your content must be engaging. Provide only content that is relevant, valuable and entertaining or informative. Uploading your videos to YouTube will lead to increases in traffic, but only if the videos are worthwhile. People are interested in videos that tell them something useful, not just a dull ad. Making great content will keep the viewers coming.
Remember to offer a mailing list opt-in for interested clients. People may wish to find out more about what your video is about, so you can utilize this time to get them more information.
Get viewers to take action when viewing your videos. This sentence is labeled the “call to action”, and starts with an affirmative request, demand, or suggestion. If the goal of your video is to get people to subscribe to your newsletter, place a link to a newsletter subscription page in the description of your video and mention your newsletter in the video. Just make sure that it is easy for your viewers to find.
You should now have a good idea on how to best market your business using video marketing. There are millions of people watching videos on the Internet at any given moment. So, it is an obvious thing to use for your own benefit. Use the advice that works best for you. You can increase your business traffic many timers over, and boost your profits substantially. Good luck.