Almost everyone is connected to Facebook. And most likely, you and your customers are on that list too. If you own a business, you need to be aware of how to reach all those people so that you can harness an entirely new customer base. Here are some tips for marketing your business on Facebook.

It Starts With Basic Branding

You need to have a unique Facebook page in order to use it for marketing purposes. Put up neat visuals or add some color. This will attract more users.

Consider Facebook a type of content-sharing venue. Facebook isn’t just about informal chit chat, it’s also a major content format. Use it in this way. Compose actual blog postings (reach for a minimum of 200 words) and make sure your posts are promoted via other channels as well. This will increase your branding, traffic and profit in the long run.

TIP! You will win kudos from your customers when you take the time to reply to their wall comments or questions. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users.

Another option, besides a Facebook page, is to create a Facebook group. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. This will also give you the ability to inform your subscribers of updates.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

Learn how to build a fan base. You should have 5,000 fans or more before you really start investing in marketing. Large numbers of fans will cause the rate of conversation to skyrocket.

TIP! Make sure that all content you publish online is at least linked to from your Facebook. Even your blog should link to your Facebook page.

Carefully consider any updates you plan to post. Subscribers will lose interest quickly if the content you share isn’t valuable. Your updates should be educational, helpful or entertaining. Facebook Insights is another tool that you can tap into to increase customer satisfaction.

If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Facebook Ads will be more effective.

Track, Analyze and Improve

Facebook marketing is all about eventually selling more of your product. Setting monthly sales goals can guide your efforts. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. Try switching your strategy if you’re not seeing an uptick in business.

TIP! Consider Facebook as one way to share information. It is not just a place for chatting, but a great place to share content too.

Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Research and make sure your target audience is using the site as much as you think they are.

All your content needs to be “Share”-able. The more interesting or valuable the information you provide is, the more likely that your followers are going to want to share it with their friends. Interaction and sharing are at the heart of what Facebook does. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.

Look for opportunities in leadership. Facebook is great for demonstrating your ability to be a niche leader. Answer questions at every opportunity, and comment on relevant pages. You will earn respect and admiration, which will in turn earn you more followers!

TIP! A page is great, but a group might be a better idea. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another.

Now that you’ve read this article, you have more information about how you can start to use Facebook marketing. If you put the advice you’ve learned here towards your marketing efforts then you will realize that this isn’t something that is terribly hard to do. Begin right away, and you are sure to be impressed.

About 

I'm an Internet Marketing Strategist who focus on sharing effective website traffic & Conversion optimization strategies like SEO, Video Marketing, Social Media, etc. with businesses & entrepreneurs to help them market their business online and generate more profit.

Written by Amel Mehenaoui

I'm an Internet Marketing Strategist who focus on sharing effective website traffic & Conversion optimization strategies like SEO, Video Marketing, Social Media, etc. with businesses & entrepreneurs to help them market their business online and generate more profit.

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