A business can gain in search engine rankings through search engine optimization, particularly via proper use of keywords. If you want to attract more visitors to your site, you should create a website with keywords that are popular. This article cracks the search engine optimization code (kind of!) and makes it easy to understand.

  • Make sure you use the right keyword density when optimizing your website. Be sure not to overdo keyword usage. Since Google Panda Algorithm updates, a good rule of thumb is to keep at maximum 2%.
  • Do things that can optimize your site and make it easy for the search engines to find it. The spiders will move through your site, looking at your content and keywords, but they need to be able to get around easily. A well-organized site map is a tool the spider can use to understand your website.
  • Create a text file and name it “robots”, then file it in your root directory. Make sure the file extension is .txt and add it to your root directory. What this text file does is it disallows the search engine from accessing certain files on your website like private member pages etc.
  • Search engines are now also looking at how much time consumers spend at a site and how it affects their page ranking. A forum, for instance, is a good way to keep people on your site longer. The longer your visitors stay the better. This will increase your site’s page rank.
  • A product feed can help bring more traffic, broaden your customer demographics, and increase your presence online. Images, prices, services, and products available can be included in feeds. Submit these to comparisons sites for shoppers as well as to search engines. If you don’t know what it is…a feed reader is a program which allows people to keep up with their favorite websites via email. Your clients may also be interested in following your feed this way.

SEO is a formula based strategies that relies heavily on keywords that are popular with search engines. The highest-ranking websites are those whose keyword content closely matches a search term; you can make your website one of them by employing keywords properly.

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I'm an Internet Marketing Strategist who focus on sharing effective website traffic & Conversion optimization strategies like SEO, Video Marketing, Social Media, etc. with businesses & entrepreneurs to help them market their business online and generate more profit.

Written by Amel Mehenaoui

I'm an Internet Marketing Strategist who focus on sharing effective website traffic & Conversion optimization strategies like SEO, Video Marketing, Social Media, etc. with businesses & entrepreneurs to help them market their business online and generate more profit.

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